National Agricultural Advisory Services
| NAADS Website
The aim of this pilot project is to develop a localised
market information service that meets the marketing
needs of the farming and trading community at the
district level. To achieve this goal, the project
will hire a marketing extension officer who will
collect, analyse and then feed back timely market
news to the community via radio, newspapers and
through meetings.
The service aims to empower farmers with up to date,
accurate information on the market conditions in
their locality. This information will enable farmers
to have a better understanding of market trends,
market problems and underlying reasons for price
premiums. This knowledge will enable farmers to
negotiate for better market prices based on an informed
position.
In addition to the provision of market information,
the project also includes an educational element
that will help farmers to use the information
more effectively. Farmers can improve their bargaining
powers in many ways and the educational information
will provide information on the benefits of collective
marketing and also how to gain better prices,
by working with traders to supply larger quantities
of better quality produce.
All of these elements are essential to the NAADS
mandate, which aims to encourage farmers to "Produce
what they can sell", rather than "trying
to sell what they have produced".
FOODNET in association with NAADS is developing
this new service in the 6 trail-blazing districts
of Soroti, Tororo, Mukono, Kibale, Kabale and
Arua.
The specific activities
of the marketing officers will be to:-
>> Collect market information from 4 markets
in each district.
>> Focus the data collection on commodities
that are specific to the local markets
>> Broadcast the market news in two, 2minute
programes.
>> Broadcast a weekly round up of the marketing
news in the district.
Benefits of market
information
>> Improves farmer understanding of their
marketing environment
>> Empowers farmers to negotiate for better
prices
>> Reduces farmers risk
>> Indicates which crops are fetching a
better price and why
>> Provides information on reason for premium
prices
>> Indicates new market options
>> Informs producers and traders about new
market options
>> Provides real market signals
Types of market
information collected:
The MIS project collects Primary and Secondary
market information on:
>> Off lorry, wholesale and retail prices
>> Trade volumes in major commodity markets
>> Demand and supply conditions in markets
>> Quality of produce in markets
>> General weather conditions
>> Production and price projections
>> Market news from Uganda, the EastAfrica
region and around the world
Use of market Information
Farmers can make use of
market information to…
>> Negotiate for better prices
>> Decide where to sell
>> Check on prices they are getting
>> Decide whether or not to store
>> Decide whether to grow "out of season"
>> Decide whether to grow different crops
>> Decide whether to add value through processing
>> Work with other farmers to bulk up commodities
>> Decide when to sell their commodities
Radio dissemination
Three types of radio programme will be used to
disseminate market information on crops and commodities.
>> Two short radio broadcasts, each of two
minutes on Tuesdays and Thursdays.
>> A 15 minute programme at the end of each
week giving an overview to the national market
and a learning programme discussing market opportunities
>> A learning program for marketinformation
will be incorporated and run at the national level.Market
information will be disseminated on the local
radio stations listed below on Tuesdays and Thursdays
with weekly analysis on Saturday
| Radio |
Language |
Area |
| Rock Mambo fm |
Japhadola/ English |
Tororo |
| Voice of Teso |
Ateso |
Soroti |
| Kagadi community radio |
Runyoro, & Rutoro |
Kibaale |
| Voice of Kigezi |
Rukiga |
Kabale |
| Arua one Fm |
Lugbara & Kakwa |
Arua |
| Spirit Fm |
Luganda |
Mukono |
NAADS Market Information
Officers
Tororo: George Patrick
Wandera, Tel: 077 438874
Soroti:
Peter Ochepa Ekiru, Tel: 077 565425
Kibaale: Kuteesa
Andrew, Tel: 077 696059
Mukono: Dan Kisuze,
Tel: 075 697264
Kabale: Muhwezi James,
Tel: 077 310123
Arua: Anguipi. O.
Mike, Tel: 077 367039
Contact Information
P.O. Box 7878,
Plot 7 Bandali Rise
Bugolobi, Kampala
Tel: 041-223460, 077-399664
Fax: 041-220217
Email: naads-mis@iitaesarc.co.ug
NAADS SECRETARIAT
P.O. Box 25235, Kampala
Email: naads@utlonline.co.ug
For more information,
Please contact:
Emily Arayo,
Radio Liaison Officer
Tel: 071-943796
>>
Also visit NAADS
Website |
